top of page
FOMO.png

How are Startups Leveraging FOMO?

FOMO - A word often heard these days!
But how is FOMO and Startups related?
Well, that's the question we decode!

How do Startups unlock User compounding?

Startups are using THIS FRAMEWORK to ace the user acquisition maze. 
Click to find out more about this framework!

GL.png
bnpl.png

Why are consumers flocking to BNPL?

One may ask, with legacy banks offering credit cards and the facility of EMIs, what was the need to offer BNPL feature?
Since obtaining a credit card is not easy, BNPL is the most convenient way of financing.

Will Account Aggregator (AA) framework, Sahamati, aide the next fintech boom?

Aadhaar, UPI and now Account Aggregator (AA) - all the breakthrough ideas have been introduced by iSPIRT foundation (a think-tank) with a motive to change the financial landscape of economy.
After the successful roll out of those initiatives, It seems that AA is a first step towards open banking in India.

AA.png
MM.png

Start-ups like Zomato, OYO, are continuously engaging in Moment Marketing. Why so?

As per Forbes, humorous posts are the most shared content on social media, and 7 in 10 consumers believe that funny ads spur better product recall. In this series of decoding questions, we will answer how startups are leveraging the same.

BYJU's: An Edtech or a future Fintech?

Byju’s is one of the biggest Edtech firm, not only in India but across the globe. But their business model and wealth of data suggests that they are perfectly poised to venture in the space of Fintech.

By.png
EE.png

Can upskilling startups dismantle Engineering institutions?

The number of engineers generated in India are constantly on rise, at the same time their employability quotient is seeing a steep fall. Though some startups are addressing this issue, but can they make these colleges completely redundant in days to come?? 

Does Cash-BACK really help startups get Customer-BACK?

Do cashbacks really help startups earn customer loyalty, or is it merely a shot in the dark that may or may not achieve the desired goal?

CB.png
OP.png

Teenagers: Opportunity or Guinea pig for Startups?

India’s consumer story will be shaped by its 440mn Millennials and 390mn Gen Z (born after 2000). The sheer size combined with improved education, pave the way for sustained growth in purchasing power, making India’s consumer story highly compelling.
But are they really an opportunity or mere guinea pigs for the businesses and startups? 

Does Q-Commerce empower

Kirana Store Owner?

Businesses realized the growth of homebody economy in India - where consumers preference are fueled to live, eat and entertain at their homes even as living restrictions ease. This is likely to disrupt the whole purchase ecosystem and no wonder why the concept of Q-Commerce like hyperlocal delivery and dark stores came into picture.
But is this model really empowering Kirana stores?
What's in it for them in the long run?

QC.png
Pio.png

First-Mover Advantage - Myth or Reality??

As stated by Shark Ashneer Grover, India has a late-mover advantage and not early-mover advantage. While we always think that first-mover advantage gives businesses an edge over their competitors, but is this the case always?
Read to know more what works for first-mover and what not!

What is the next big thing in the startup world??

From social products to B2B/B2C to technical products - several startups in these industries have invested heavily in building a strong community around their brand and product.
But why this phenomenon?

Co.png
SIGN UP AND STAY UPDATED
  • Instagram
  • Twitter
  • LinkedIn

Thanks for submitting!

bottom of page