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Zocket: Run your ads in 30 seconds
The Gap & Solution SMBs are the backbone of India. There are over 65M+ SMBs in India employing over 110M people (that’s more than 40% of...

Decoding Startups
Jun 28, 20223 min read
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How will ONDC reshape the Indian startup ecosystem riding on the growth of MSMEs?
22 billion in 2018 to 200 billion dollars in 2026 – that’s what the projected growth of E-Commerce in India is!! How fair it is thought...

Decoding Startups
Jun 4, 20222 min read
108 views
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India hits a century with Open becoming the 100th unicorn!
India is the world's third-largest Fintech ecosystem after the US and China with market size of $31 Billion in 2021 and one of the...

Decoding Startups
May 31, 20223 min read
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Did we just see a startup bubble unfold?
In our opinion – “No” Then what explains the recent turn of events? We all would have read about – 5,000+ layoffs done by Indian Startups...

Decoding Startups
May 27, 20223 min read
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Acko - Insurance made easy for uncertainties in the game of life
Indian Premier League (IPL) excitement has always been in full swing every year, especially during the first and last two weeks. As we...

Decoding Startups
May 24, 20223 min read
238 views
1 comment


The unconventional journey of Priyanka Gill, Co-Founder, The Good Glamm Group
Born in a small village, got married at 21, started own writing blog, sold a company to one of the biggest content to E-commerce group,...

Decoding Startups
May 13, 20222 min read
139 views
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Darwinbox: Saasificating the Human Resources
What if I tell you With the touch of a button on your smartphone, you can receive and give feedback to your employees and subordinates....

Decoding Startups
May 7, 20224 min read
107 views
1 comment


Tata Neu- A Tata universe that offers almost everything
Are you bored of toggling from one app to other for buying products or availing services? Well, India’s value-based corporation is coming...

Decoding Startups
Apr 18, 20223 min read
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Ketto: Key to Tomorrow
Introduction When covid hit the world, it turned many lives upside down. While few people enjoyed a laid back retreat, there were...

Decoding Startups
Mar 25, 20225 min read
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Sharechat: The social networking platform for BHARAT
It was not a matter of chance but of choice, which led Ankush Sachdev to Cofound the vernacular-focused social networking platform,...

Decoding Startups
Feb 10, 20224 min read
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Shiprocket - India's Smart Shipping Solution
Are you an MSME player or any small business unable to reach out to various locations? Are you trying to go online to start a platform,...

Decoding Startups
Jan 18, 20223 min read
409 views
1 comment


Niramai
Hey guys, In our last post, we covered a really exciting and emerging industry – Femtech. More than 1550 companies have ventured into...

Decoding Startups
Oct 6, 20214 min read
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Meesho
Hey guys! Long-time no see. But we are back, and in this series of decoding startups, we’ll explore the making of Meesho and how it...

Decoding Startups
Oct 6, 20214 min read
101 views
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Razorpay – Episode 2
Hey there, Hope you all had a great Christmas! As we bid adieu to this year with a lot of complaints, rants, let’s not forget that we’ll...

Decoding Startups
Dec 29, 20204 min read
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Razorpay – Episode 1
What do you understand by the term ‘Fintech’? Intuitively, Fintech (Financial technology) comes across as Fin powered with Tech. Well,...

Decoding Startups
Dec 23, 20203 min read
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Dream11 – Episode 3
Professor: How does a company differentiate itself? Students: Profits, Monopoly, Competitive edge. Professor: Yes, so tell me one...

Decoding Startups
Dec 11, 20203 min read
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Dream11 – Episode 2
In the last episode, we introduced the term – freemium model. But what exactly is it? Dream11 – Episode 2 The Freemium business model...

Decoding Startups
Dec 8, 20202 min read
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Dream11 – Episode 1
Hey there! Hope you learned something from our last article on Udaan’s business model and its strategies. Dream11 – Episode 1 Before we...

Decoding Startups
Dec 5, 20203 min read
13 views
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Udaan – Episode 2
That’s the difference between you and me. You wanna lose small, I wanna win big - Suits Hey there! Welcome Back. In continuation...

Decoding Startups
Dec 4, 20202 min read
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Udaan - Episode 1
The whole is more than the sum of its parts – Aristotle Hey there! Thanks for stopping by. Now that you are here allow me to introduce...

Decoding Startups
Dec 4, 20202 min read
37 views
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