We covered an exciting startup, 'Pee Safe', which operated in the women healthcare segment in our earlier post - Decoding Shorts 13. We emphasised the importance of women hygiene and healthcare and how discussions on these topics are still considered a stigma in society. Well, that’s not all - another health-related issue that is still neglected is infertility and conception. Categorised as a disease by WHO, infertility is one of the major problems in India. As per AI
IMS, about 10-15% of couples are said to have fertility-related issues.
The problems are on all fronts, from lack of awareness to the inaccessibility of better quality services to the high cost and transparency. There is a disproportionate number of experts for each infertile couple in India. Identifying these problems Nilay Mehrotra founded Janani.Life to make infertility treatments and assisted fertilisation problems more affordable and accessible.
The startup is digitising fertility service management and helping patients manage the entire fertility journey. The patients are assigned a fertility advocate and asked to take an interactive quiz based online assessment test. It also offers home-based diagnostic test services which, saves time, energy, stress while being simple, affordable and accessible. Janani recommends appropriate natural treatment with Janani’s proprietory neutraceutical combination with allopathy medicines. If the natural treatment fails, then the in-vitro fertilisation (IVF) treatment is recommended. Janani also offers Intrauterine insemination (IUI) - a type of artificial insemination procedure for treating infertility.
The revenue model is broken down through multiple income streams to cover the entire infertility treatment journey as the patient moves through phases. The natural pregnancy treatment spans 3-6 months and may cost Rs. 10-15K per month. The IVF treatment costs around Rs.1.5-2 Lacs for each cycle. The Company also cover Semen freezing as a service which costs around Rs.1.5 lacs. The addressable market is enormous and highly unpenetrated. The Indian IVF is a potential $12 Bn market, growing at a CAGR of 20%, thereby providing a vast opportunity to Janani. Around 30Mn couples trying to conceive suffer from infertility, yet only a mere 1% of the couples register themselves for IVF interventions.
Of course, Janani being a tech enabler, the right partnerships was required for rapid expansion. The startup onboard Dr. Vasan S S, chairman of the Manipal fertility, as its co-founder. In its latest fundraising, Janani also welcomed IVF expert Nandita Palshetkar as its investor. Having tied up with several doctors, testing labs and diagnostic partners, Janani is on track to create awareness, affordability, and accessibility for infertility related problems and be a market leader in its segment.